I. Strategic Management (IGS 1-3):

Sustainable Business Model (EGS 1)

PROPIN is taking various strategic steps to maintain its leading position in the industry and to establish a sustainable business model. Our approach to strategic management is built on achieving long-term sustainable success rather than focusing solely on short-term gains. This management philosophy aims to preserve and further enhance our leadership in the sector.

Risk Management and Sustainability Integration (ESG 2)

PROPIN identifies sustainability-related risks and develops strategies to address them, while also initiating integrated processes within the business model. In line with the identified risks, we revise and adapt our business model accordingly. This approach enhances our resilience to sustainability risks and strengthens our company’s long-term success.

Business Continuity and Flexible Working Environment (ESG 3)

At PROPIN, we enhanced our business continuity in 2010 by transitioning to cloud-based systems, which enabled access to data from anywhere. This transformation has created a flexible working environment that supports remote work for our employees.

II. Environmental Performance (EGS 4-9):

Use of Cloud Solutions (ESG 4)

At PROPIN, we utilize cloud solutions to manage data storage and business processes effectively. This strategy allows us to optimize resource use while minimizing our environmental impact. Cloud-based systems incorporate advanced measures for security and data integrity, enabling us to manage customer data safely and provide a data management approach aligned with sustainability principles.

Digital Infrastructure (ESG 5)

Since our establishment, PROPIN has continuously invested in digital infrastructure. By adopting leading digital tools such as Salesforce, we have embraced the latest technologies in customer relationship management (CRM). This strengthens our customer interactions and supports data-driven decision-making processes. By focusing on ongoing digital transformation projects, we aim to make our operations more agile, responsive, and customer-centric. Enhancing and developing our digital infrastructure remains a key strategic priority to ensure sustainable growth.

Technological Innovation and Advanced Digital Solutions (ESG 6)

We continue to develop sustainable strategies through data-driven and digital analyses in real estate market evaluations. In addition, we use virtual reality tools to present real estate projects to clients, reducing the need for physical travel and thereby lowering our carbon footprint. Since our foundation, our motto—"We provide solutions to your real estate needs without you having to leave your desk."—reflects both our visionary approach and our commitment to technology.

Reducing Paper Usage (ESG 7)

With an environmentally conscious mindset, we aim to minimize paper usage, contributing to the preservation of natural resources. By managing our processes through electronic documents, we significantly reduce paper consumption. The shift to digital signatures and the effective use of digital communication tools further support this goal. As part of this effort, we have transitioned to using RFID-enabled digital business cards and are informing our stakeholders about this system.

Green Building Standards and Energy Efficiency (ESG 8)

At PROPIN, we choose to operate in a green-certified building. Our LEED Gold-certified office demonstrates our commitment to sustainability and environmental responsibility. This certification symbolizes a sustainable office environment by focusing on criteria such as energy efficiency, water conservation, environmental impact, and indoor air quality. Additionally, it provides our employees with a healthy and productive work environment.

Adoption of Shared Business Models (ESG 9)

We have adopted shared business models to make our operations more efficient and environmentally friendly. By using shared office spaces, we aim to utilize energy, water, and other resources more effectively, reduce our carbon footprint, and manage our processes in a more eco-friendly manner. This approach not only optimizes our business model but also exemplifies our commitment to minimizing environmental impact and practicing sustainable business operations.

III. Sosyal Performans (EGS 10-12):

Diversity and Equality (ESG 10)

Our company values diversity by providing equal opportunities to employees from different cultures, genders, and talents. We view the principle of diversity and equality not only as a business strategy but also as a reflection of respect for human rights, and we continuously strive to support diversity within the organization.

Training and Development (ESG 11)

We support our employees in participating in personal and professional training programs to maximize their talents and contribute to long-term success. Through regular performance evaluations and feedback processes, we help our employees better understand their strengths and areas for development.

Social Impact Projects (ESG 12)

We focus on social responsibility projects aimed at increasing our impact on local communities and the environment. Aware of our responsibility toward nature, we prioritize environmentally friendly initiatives. By participating in reforestation campaigns, we aim to minimize our environmental footprint. Additionally, we actively engage in projects dedicated to preserving city history and passing on our cultural heritage to future generations. These initiatives demonstrate our commitment to society and contribute to our goal of creating a sustainable social impact.